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August 4, 2016

Survival Guide to Bylaws & Signage for Businesses

Categories  Small Business Marketing

Survival Guide to Bylaws & Signage for Businesses

We heard through the grapevine of one small business owner’s sticker plight. Verdun’s Eugene Shewchuk has owned his martial arts dojo, Club Kozak, on Wellington St. in the commercial borough of Verdun  for 15 years and just this week has been asked to take his signage down abruptly.

Of course, this caused a bit of an uproar from the local community, and deservedly so. Small businesses like Club Kozak are some of our most cherished clients and to have seen this happen feels like a blow to our community. Even Verdun city councilor Sterling Downey had questions. In an interview with CTV, he asked:

“Why all of a sudden is this being systematically applied? These people have contributed to the local economy for over ten years in most cases, if not more. They’ve helped build this street or sustain this street and provide services for our residents and they should be treated with respect.”

In lieu of this troubling news, here’s our little survival guide to keep the government from muzzling your creativity and your stickers! It’s a little pocketbook to help you keep in mind the right ways to Make it Stick!


Finding Regulations

If you’re interested in finding out the rules and regulations for signage in your city, you can often find this information on your city’s website. For example, with a little digging, we found Toronto’s “Sign Permits & Inspections” page in their Services page.  A whole document on Toronto’s Municipal Code regarding signs, permit regulations, and sign requirements could be taken right from this page and we can wax poetic about it for hours on end--but forget all that!

Your window signs will most likely be exempt from permit requirements if they are not electronic displays and the sign does not cover a certain percentage of the window area. In Toronto, that percentage is 25%: so long as the size of your signage does not exceed 25% of your total window space, it should be good to go. But, a mere outline stating the number “25%” is a little ambiguous, isn’t it?

Verdun’s councilor thought so to: “You can see right through the window and you can see into the business, so again, 30 per cent. I’m still trying to figure out how we calculate it.” he said.

But how do you make sure you’re abiding by the proper outlines? I’m glad you asked:


Work with your suppliers.

Working closely with your signage/sticker supplier will help you adhere to your cities’ regulation. At StickerYou, our facility operates numerous industrial grade printing presses and we have production teams and design teams in place to ensure your stickers are the exact measurements abiding regulations. Using the size of your window, we can find a perfect size for your new signage! If you need help figuring out the best solution for your business windows, feel free to contact one of our sales specialists via our custom quote form.

You can also test out our printing quality and materials for yourself! Request a free sample pack to try before you buy!

For even more business branding, and life hack ideas, check us out on Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube.

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