One of the best things about Winter receding and Spring finally coming around is the color that comes along with it. Flowers are in bloom, trees are blossoming and the grass is green. We don’t know about you, but this has us feeling inspired. As in nature, color can make a great difference in how we perceive things, like stickers, clothing, labels, ads, packaging and more. So we’re here today to discuss being clever with color, and using it to make the most out of your designs.
Color is an important step in any design process, whether it be for product packaging, a magazine ad, custom labels, a business logo and so on. When used correctly, color grabs our attention and can be used to guide the eyes of the viewer. This is important because you can use color to your advantage by making specific areas of your design, or words, stand out. It is important to note, however, that application of color must be done purposefully and sparingly. Having too many colors in your design can cause it to become messy, and instead of using color as a way of grabbing attention, it becomes a distraction and can even make it more difficult for people to read your design.