StickerYou Blog

Guerilla Sticker Campaigns

October 3, 2017  |  
Make America Love Again sticker on a traffic post

At StickerYou we love making what matters stick! We often see people ordering stickers with very meaningful messages, stickers for marketing, and we also see stickers that we know will be used in a guerilla art campaign. With our high quality, weather-proof Custom Stickers it is easy to make your message last outdoors. Our stickers also leave no residue so if you do take to the streets or use them for a marketing campaign there won’t be a ton of mess left behind for the cleanup crews.

Here are some of the best examples of guerilla stickering we have seen:

1. Andre the Giant Has a Posse - Shepard Fairey

andre the giant has a posse sticker

Probably the most well know example of sticker marketing is Shepard Fairey’s “Andre the Giant Has a Posse” sticker campaign. It was created to cause a reaction, and it did, worldwide. Fairey said, about the campaign:

“When I started to see reactions and consider the sociological forces at work surrounding the use of public space and the insertion of a very eye-catching but ambiguous image, I began to think there was the potential to create a phenomenon.”

It doesn’t take a lot to get your message seen, but it does take some planning and good design, and of course a Custom Sticker.

2. Garbage Can Basketball

garbage can basketball court

Though this could have been done using paint, using a Street Decal would allow for easier cleanup; which besides the marketing is really the bottom line of the artist’s message here. By making it fun to throw away your garbage they have created a message that will stick in the public’s mind.

3. Coffee Sewers

folger's sewer decal coffee decal

Folgers decided to take advantage of the iconic and constantly steamy sewers. By strategically placing a Street Decal over the sewer they were able to create an image that made people look twice. They also called out the connection to the city that never sleeps and coffee; this is a great example of a well-executed marketing campaign.

4. Street Sign Alterations

street sign with sticker do not enter

This style of sticker bombing probably has the most has hilarious results. There are so many to choose from, but the classic “person stealing the do not enter bar” is just too good. We would never recommend altering a street sign if it was going to cause any confusion or harm, and that is why this particular sign is so great.

5. Stein Handles

tyskie beer door handle window decal

Another great example of marketing genius is how Tyskie used Window Decals to turn door handles into beer steins. This is similar to the Coffee Sewers above, it makes people stop and look because their reality is altered. When you shock someone into noticing your brand you are more likely to come to their mind when they are shopping.

These are only a small sample of the amazing ideas that are out there. There are so many companies and people doing great things with stickers. If you have some great ideas we would love to see them, tag us in your social media posts

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StickerYou blog posts are written and published by members of the  at our headquarters, located in the beautiful city of Toronto, Canada.