StickerYou Blog

The who: Amanda Clem, Founder of Rescue Pup Coffee Co.

The where: Santa Clara, CA

The vibe: Specialty coffee with a mission to give rescue dogs a second chance

Founded in 2020, Rescue Pup Coffee Co. was born out of a passion for specialty coffee and a serious love for dogs. Operating out of sunny Santa Clara, California, founder Amanda Clem turned her passion project into a purpose-driven business that sells specialty-grade coffee, roasted fresh to order. But the impact goes far beyond a great morning brew. Ten per cent of every purchase goes directly back to animal rescue organizations, with a different rescue group supported each month.

To help spread their mission and turn coffee lovers into rescue advocates, Amanda partnered with StickerYou to build a recognizable, pup-centric brand.

The Challenge: Building Brand Awareness for a Purpose-Driven Mission

When your business donates a portion of every sale to help animals in need, getting your name and story out into the world is critical. Rescue Pup Coffee Co. needed versatile, top-quality marketing tools to brand their packaging, promote on the go, and offer customers fun merch they’d be proud to use. Their signature logo, featuring cute illustrations based on Amanda’s own real-life rescue dogs, needed to be showcased with crisp detail and vivid colors across every medium to catch potential customers’ eyes.

The StickerYou Solution

By using a mix of Custom Car Magnets, Die-Cut Vinyl Stickers, and Custom Bulk Sticker, Rescue Pup Coffee Co. turned their adorable logo into powerful marketing.

1. Custom Car Magnets for Mobile Advertising

To advertise their brand wherever they go, Amanda relies on Custom Car Magnets. Applied directly to a vehicle, these durable, weather-resistant magnets feature the Rescue Pup Coffee Co. logo along with the company’s website and social media handles. This turns daily drives into eye-catching promotional opportunities.

2. Custom Die-Cut Vinyl Stickers for Merch & Packaging

Featuring Amanda’s own pups peeking out of a coffee cup, the Custom Die-Cut Vinyl Stickers are thick, durable, and built to last. Rescue Pup Coffee Co. uses them on coffee bags, bubble mailers, thank-you cards, and as freebies included in customer orders. Fans love sticking them on water bottles and laptop cases

3. Custom Bulk Stickers for Cost-Effective Scaling

To keep up with growing order volumes and maintain consistent branding across all touchpoints, ordering custom stickers in bulk ensures Rescue Pup Coffee Co. always has high-quality marketing materials on hand.

The Result: Spreading the Word & Saving Lives

With eye-catching visual branding and durable promotional products, Rescue Pup Coffee Co. has built a loyal community of repeat customers who buy their stickers, wear their merch, and share their coffee with pride.

"Something I really appreciate about StickerYou is the variety of products that I can buy. They're durable, they're thick, they last a really long time... and the staff has been amazing. They’re very professional and always happy to help." — Amanda Clem, Founder of Rescue Pup Coffee Co.

Inspired by Rescue Pup Coffee Co.?

If you’re hoping to start a mission-driven business, grow your local venture, or are looking for high-quality branded merchandise, custom stickers and magnets are the perfect way to share your story. Explore our Custom Car Magnets, Die-Cut Vinyl Stickers, and Custom Bulk Stickers today!