StickerYou Blog

The Impact of Swag

May 17, 2022  |  
Business Solutions, Get Inspired, Marketing Matters, Stickers, Wearables
The Impact of Swag

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Creating promotional products are the most high-impact, cost effective advertising medium. Connect with your audience by creating personalized swag for your audience!

We’ve gathered 5 hard hitting facts to show just how impactful they can be for your brand.

1. 72% of consumers say the quality of a promotional item impacts brand reputation

It’s no secret that swag can impact your brand reputation - but it’s important to focus on creating high-quality, branded products.

Consumers love to interact with swag products - and will often keep these items for years to come. Offering premium products, such as specialty stickers can form a bond with your consumers, and allow them to connect with you on a more sentimental level!

1. 72% of consumers say the quality of a promotional item impacts brand reputation

2. 60% of consumers look up companies online after receiving swag

Grow your following organically, without blowing your marketing budget on digital advertising. Handing out customized products featuring your brand will promote your audience to check you out online - whether it be your website, social channels, or testimonials.

When handing out swag - it’s a great idea to simultaneously run some sort of welcome offer to your customers, as you’ll have many new individuals checking out your products - entice them with a first purchase offer!

2. 60% of consumers look up companies online after receiving swag

3. 70% of consumers say that promotional products make their experiences more memorable

More than likely, you have many competitors that you keep an eye on in your industry - so how do you set your brand apart? Well - the key is building relationships and nurturing your customers.

Promotional products build memories with your brand, and establish a link between the consumer and your products. Sometimes it’s more impactful to focus less on the hard sell, and more on making yourself memorable.

3. 70% of consumers say that promotional products make their experiences more memorable

4. 53% of consumers who receive a promotional product use it at least once a week

How do you build brand awareness and retention? Simple: repetition. Having your audience use the physical promotional products you give to them will solidify your brand identity. When a purchase need arises in their head - you’ll be the first brand they think about!

This is where iron-ons are a huge opportunity. You can create completely customized and branded apparel - such as t-shirts, sweatpants, and hoodies for your audience. These will remain in their casual wardrobe for years, and will be long remembered.

4. 53% of consumers who receive a promotional product use it at least once a week

5. 59% of employees who receive swag from their employer have a more favorable impression of their workplace afterward

As much as you should prioritize customer loyalty and appreciation - employee morale can be equally important! If your employees are happy, they will ultimately be giving good services, and will look forward to coming into work.

Consider creating custom branded sticker pages for events or work parties, featuring a variety of designs. You can personalize each page by putting your employee’s faces, Bitmojis, or personal interests on each page - turning it into an extremely memorable experience! Say goodbye to boring swag, it’s time to get personal.

5. 59% of employees who receive swag from their employer have a more favorable impression of their workplace afterward



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StickerYou blog posts are written and published by members of the  at our headquarters, located in the beautiful city of Toronto, Canada.