StickerYou Blog

The Power of Giveaway Stickers

August 14, 2018  |  
The Power of Giveaway Stickers

Custom print stickers have been used for marketing and advertising initiatives for years. Not only do they last for a long time, but they’re very low cost when comparing them to other marketing tactics. Here are some ways that stickers can be used to grow your business and attract new customers:

Benefits of Giveaway Stickers

Stickers are among the most powerful tactics to help market your brand and make a strong impression. They’re fun, creative, and attractive, making them easy for your potential customers to notice and take interest in.

Word-of-Mouth Marketing Power

Arguably, the most effective marketing strategy is word-of-mouth. Research shows that 90% of customers are more likely to trust and buy from a brand recommended by their friends.

This concept is known as social proof, which is the belief that the majority knows best. Modern-day consumers are looking to others’ experiences to help them make informed decisions about brands to support and products to purchase.

This means that the more people talk about your brand and recommend it to their network, the more likely you are to pool new customers and patrons.

Stickers can help facilitate word-of-mouth marketing. With their attention-catching designs and versatile applications, they can get people talking and engaging in conversations about your brand both offline and online.

Non-Intrusive Advertising

Today, we see ads everywhere — popping up on our screens while we browse social media or playing on a loop in the train on our way to work. The overabundance of intrusive ads consumers see on a day-to-day basis has led to “banner blindness”, a form of selective attention where consumers consciously or unconsciously ignore ads that disrupt the user experience.

Recent research shows that 75% of consumers no longer trust paid advertisements, which stresses the need for businesses to look into other, less intrusive ways to market their brands. Stickers can be valuable in this regard.

Hardly ever perceived as an ad, sticker giveaways are more like gifts that passively spread the word about your brand. When your customers install stickers with your logo or slogan on their laptops, phones, water bottles, notebooks, etc., they become walking advocates of your business without any hard-sell promotions or advertising.

Cost-Effective

Unlike paid ads that cost you money for every campaign you run, stickers offer a much more affordable way to market your brand. They’re also cheaper than other branded merchandise such as t-shirts, pens, or caps.

StickerYou offers a range of branded sticker options, whether die-cut stickers, kiss-cut stickers, water bottle stickers, and more at a minimal cost. You can order custom stickers starting as low as $0.04 per piece, allowing you to maximize your marketing budget.

Not only do stickers cost less to produce and give away, but they also have the potential to attract higher returns as they facilitate word-of-mouth marketing and get the conversation started about your brand.

Easily Shareable

Stickers are highly versatile — give them away to your customers, and their application options are limitless! They can place them on their laptops or tablets, backpacks, water bottles, guitars, work desks, cell phones, notebooks, skateboards, and other products. And everywhere these items go, your brand follows for all to see.

You can also stick your logo or slogan anywhere you want to pool visibility, whether on the sidewalk, office or campus walls, ceilings, windows, doors, restrooms, refrigerators, and more. The sky’s the limit when it comes to how and where you can use stickers to share information about your brand and offers.

How to Grow Your Business with Stickers

If we’ve convinced you to run a sticker advertisement to market your brand more effectively, then here are some ideas to get you started.

Product Launches

Do you have a product or service coming out that you want to promote? Printing it on a custom sticker is a great way to raise awareness and get people talking about your new addition. For example, if a shoe company has a shoe coming out, they could print a die-cut single of what the new shoe looks like to build hype and generate excitement.

When it comes time for your product to launch, you will already have people interested in purchasing it! If you have a new landing page or website for the product, it’s also a great idea to print that on the sticker to get some traffic to your page and help with your SEO.

Supreme sneaker die-cut single

Street Giveaways

Street advertising is a great way to get people who may not be aware of your brand more familiar with who you are and what you do. From a lead generation standpoint, this is an excellent tactic to grow your brand and expand your audience.

Whether you’re giving away stickers of your logo or a fun image with subtle branding, people are sure to love the idea of a free sticker they can put anywhere. Who knows the fun places they will end up!

Kiss-cut sticker being handed out

Social Sharing

Looking to grow your social media without shelling out thousands of dollars on ads and placements to get noticed? Print your Snapchat QR code or social media handle information on a kiss-cut sticker!

These can be given away with purchases or for free to grow your social media accounts. Not only this, but giving away stickers to people who are already in your store or engaging in your brand ensures that you’re “advertising” to people who are already somewhat interested!

Snapchat QR code sticker

Bumper Stickers

Printing a fun slogan or phrase along with your logo on a bumper sticker is a great way to gain a huge amount of visibility around your brand and company. Bumper stickers often end up on cars for 5+ years and get a huge amount of impressions from other drivers and pedestrians.

Printing a fun line like “I brake for tailgaters” or “My driving scares me too!” will get people excited about putting your branded stickers on their car and will ensure your product gets put to good use. Everyone loves a good joke!

Corporate branded bumper sticker

Business Cards

Do you have a business card that you often hand out to clients or potential leads? Make it sticky! Printing your business card as a sticker allows it to be stuck to any surface (like a fridge, desk, or notebook), often making it much more visible and less forgotten.

We all know what ends up happening with paper business cards we receive; they end up lost in our pockets or forever sit among a sea of other paper cards. Set yourself apart from the rest and create a business card that can be interactive and much more memorable!

Business branded sticker

Conclusion

Overall, the uses for stickers in the marketing world are endless. If you’re short on ideas, don’t hesitate to get in touch with us! Our team is here to help around the clock, you can contact us by emailing [email protected].