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We are excited to announce the opening of StickerYou’s first offline store! We are proud to now offer a physical - walk through the door and we will say hello - retail experience at the WORLD'S BIGGEST STICKER STORE! Cyberspace has been StickerYou’s home since our creation in 2008, but 11 years later, we felt it was time that we stuck ourselves into the physical world… like literally...with a StickerYou decal 3 stories tall! The store is located downtown Toronto at 677 Queen Street West. This is an exciting expansion for us and hopefully, after reading this blog post you will understand why.
What's the store like?
For all the StickerYou fans who are not able to travel to the store yet, we will try to paint you a picture of what the store is like. The store is located in the Queen Street West
Approaching the store on Queen Street, you may be struck by a sticker-bombed lightning bolt. It's three stories high and directing your focus towards the sticker store of your childhood dreams. Walking through the door you might think, am I in a comic book?
The first thing you’d notice inside the store is the huge sticker bombed wall adorned with contrasting blank white water bottles and skateboards that are BEGGING to be covered in stickers. The walls further back in the room are covered in a grid of ready to buy sticker designs organized by category. There are pop art stickers, travel, media, tech, and trendy stickers. On the opposite wall, there stickers designed by StickerYou’s collaborating artists, some premade patches and temporary tattoos for purchase. No matter your interests or style, there is definitely one if not many different stickers at the store that you will love to stick on your laptop.
In the middle of the room is an island with various sticker-bombed objects like a guitar and a record player. At the back of the store, there’s a room that displays examples of the products that are
The store is dripping with inspiration. Visitors walk in curious and walk out inspired. After buying stickers, many visitors want to learn how to design and order their own custom products. Good thing it's easy to make that inspiration into a reality! The store is equipped with a customer experience
Clearly, this is not your typical retail store. Within the store, there is also a permanent sticker museum curated by the cool artists and the inventors of Peel Magazine, Holy and Dave Combs. The museum showcases the history and impact of stickers. It will feature original sticker art by Shepard Fairey of Obey, the legendary Taki 183, and many more. There will also always be new stuff to see with rotating exhibitions and events.
So here it is! We are excited to present to you the world’s largest sticker store! This new offline StickerYou store is the best destination to find amazing die-cut stickers, learn about the history of sticker art and get inspiration to make your own stickers. Come visit us in Toronto and see for yourself!
Why change from clicks to bricks?
But why would we open a physical location as everything else goes digital? What is the value of a retail store you ask? There are a few reasons we wanted to open an offline retail store. Firstly, because our products are best received
Our products, stickers, patches, decals, and so on, are the kinds of things that thrive in an in-person sensory experience. A retail store allows customers to interact with our products in a way that cannot be replicated online. We recognize the importance of giving customers the opportunity to actually touch and feel our products so they can judge for themselves the quality of our materials and what the adhesives are like. Visiting the store also allows customers to see the products we offer being used in different ways. This inspires customers to discover new ideas for new ways that they can use the products we offer in their business or personal life.
A retail location is also a great tool to increase brand awareness. I’ll let you in on a little secret… we’re not expecting the store to make a profit… we’re not even expecting the store to break even! Rather, we believe that opening a retail store is a great method to drive more traffic to our website. Instead of the store aiming to create in-store sales, it works as a tool to develop a well-rounded experience for our e-commerce sales. A retail store is also more effective and less costly than paying for online ads, making the store a smart marketing investment.
Within a physical retail space, we can offer customers a unique experience of connecting with our brand and sharing it with others. By creating an inviting and interesting store environment, we can make visiting the store an exciting experience for customers to talk about with their friends and snap selfies to share online. We are excited to build a stronger StickerYou community with the store. We now have the opportunity to host events and exhibitions at the store and meet more of our customers face to face. This is an exciting new chapter for us at StickerYou, which we are delighted to share with you! We hope to see you at the store soon!
Check out what's being said about the new store here: Narcity, Toronto.com, ASI Central.
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StickerYou blog posts are written and published by members of the StickerYou team at our headquarters, located in the beautiful city of Toronto, Canada.