StickerYou Blog

Summer is right around the corner and so are new marketing ideas for your business. While you’re probably putting plenty of thought into your window and door signage, you could be forgetting an important part of your storefront style… the sidewalk! The warmer weather brings new opportunities to grab the attention of passersby, so don’t let that opportunity go to waste! Check out how StickerYou street decals and other sidewalk marketing ideas bring some serious curb appeal to your business storefront, even on a tight budget.

Street Decals

Sidewalk marketing has never been this easy. Street decals are a quick and affordable way to brand your storefront’s sidewalk in any shape, size (up to 45”), and quantity with your company’s logo or other messaging. StickerYou’s street decals are perfect for sidewalk marketing as they are:

• Easy to apply to all kinds of rough surfaces like concrete, stone, asphalt, and brick
• Slip-resistant
• Chemical, water, snow, and scuff-resistant
• durable against foot and vehicle traffic

Try street decals for all kinds of professional uses like:

• Promoting big sales
• Announcing a new store launch
• Advertising new products
• Giving directions to your store
• Creating a #Shoefies social media campaign

Check out how The Rolling Pin bakery in Toronto, Canada made a delicious statement with StickerYou’s street decals for A+ sidewalk marketing:

It won't be hard to find your way to our delicious donuts! Come visit us! #donut #donuts #bt #bake #baked #bakery #blogto #brownsugar #toronto #torontofoodie #to_finest #torontosfinest #therollingpin #amazing #video #decal #stickeryou @stickeryou @big3video

A video posted by The Rolling Pin (@therollingpinto) on Apr 10, 2015 at 10:54am PDT

Chalk Drawings

Sidewalk chalk doesn’t just have to be for kids. You can buy a box of sidewalk chalk at your local dollar store and get creative with guerrilla marketing outside your storefront. We love this awesome chalk marketing outside The Daily Grind Espresso Cafe in Stillwater, Minnesota:

Source: The Daily Grind

Sandwich Boards

Sandwich boards are a super popular (and effective) signage option for the warm summer days. Not only can you buy one for less than $100, but you can also show off your artistic side and best puns to draw in a crowd. Maybe if you’re lucky, your sign will even go viral online!

Stair Decals

Stair decals take storefront signage to the next level (literally!) They’re a perfect way to make use of unexpected advertising space while grabbing the attention of people, even from the other end of your street.

Reverse Graffiti/Clean Advertising

Reverse graffiti advertising is an incredibly unique way to market your business on the sidewalk. It is done by stenciling your logo with an environmentally friendly high-pressure power washer on dirty sidewalks, and can last for months at a time. If you’re going to try reverse graffiti though, be sure to contact your city or town to see if this advertising method breaks any by-laws.

Try out these ideas and be the best business on the block! Summer won't last forever so make the sunny months count. And after the sunny months pass, you can utilize hang tag stickers to display promotional products inside your storefront!

For even more DIY home decor, branding, and life hack ideas, check us out on Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube.

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