StickerYou Blog

A label can be anything used to provide information about an item. It can come in the form of paper, metal, film, plastic, cloth, or other material affixed to a product or container.

Information is printed or written on a label for the purpose of identification, information, instruction, advice, advertising, or warning, such as the brand name, product manufacturer and origin, shelf-life, use, and storage or disposal. Labels can be permanent or temporary.

There is no one-size-fits-all when it comes to designing a label, nor are there specific guidelines that you need to follow. You’re free to get creative with your label design, but to make it attractive, compelling, and effective, make sure you have these elements that all good labels have in common.

Size

The first thing that you need to consider is how to size your label, and this will greatly depend on the size of your product or container.

If you have a large, round container, for example, then you can go big with your labels and select either a wraparound or two separate front and back labels. The former allows you to include more information about the product, while the latter separates branding information with ingredient and regulatory information.

It’s good practice to size your labels in a way that complements your product packaging. Don’t go too large when unnecessary or too small so your text becomes invisible.

Color

The proper use of color is crucial to make a label attractive, readable, and suitable for the product. When choosing a color for your label, think of the color of the product or container where it will be attached. Avoid colors that clash, as they can ruin the visual appeal of your packaging.

That doesn’t mean you can’t incorporate bold colors into your label design. Anything works, as long as the colors complement each other and look cohesive with your product or container. If you’re adding text to your label, make sure your font colors contrast with their background so they’re readable.

Your choice of colors will influence how striking your packaging will be. So choose wisely!

Graphics

Your label is going to incorporate some form of graphic or visual element. Whether an illustration or an image, the graphic is what will draw your customers’ attention and motivate them to take the product off of store shelves and into their shopping carts.

You don’t have to be a graphic designer to create stunning visual art for your labels! With so many stock photographs and illustrations available online, you can easily take your pick and find media that resonates with your audience.

When picking or creating graphics for your labels, make sure that they align with the product you’re selling. Your customers should be able to get an idea of what the product is just by the image on your label!

Material

Labels can be made of paper, plastic, film, cloth, cardboard, or any other material. Which one to choose will be one of the first decisions you’ll have to make. When selecting a material for your labels, make sure it fits with your product and design.

Some label materials, like textured paper, create an old vintage look. While others, such as plastic or film, speak of simplicity and modernity. Think of the nature of your product and your design plans to choose a label material that complements your vision.

If you’re not sure how, know that most businesses opt for white, clear, or cream paper. These are fool-proof options that go well with any design or product.

Font

Labels primarily exist to inform, which means you’re likely going to have text on your product labels. Here lies the importance of fonts. You want to choose a typography style that is first and foremost readable and, second, conveys the message you’re trying to communicate.

While it’s tempting to choose standard, run-of-the-mill fonts like Arial and Times New Roman, look for a better option that matches your brand. Fair warning, though, to avoid unreadable and overused fonts like Monotype Corsiva and Papyrus.

The general rule of thumb is to opt for a font that is good-looking and easy to read.