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At StickerYou, we put a lot of time and effort into making your product look fantastic with custom stickers, labels, decals, water bottle labels, and more. However, to successfully sell your goods, you must also understand how to create images that show the product at its best.
When it comes to promoting your products online, the quality of your images determines the credibility of your brand. It's very important for us to know that we can not only provide our customers with quality custom branding for their products, but also help present them in the best possible light.
You can make your product stand out by investing in packaging and using the photography techniques outlined below. Read on to boost your sales.
What is Product Photography?
Product photography, often known as e-commerce photography, is intended to promote a product by presenting it in an appealing and realistic way. Product images depict an item, and can also demonstrate how it’s used in real life.
If you're selling online, product photography is likely to be a consumer's first point of interaction with your product. Customers will not be able to physically play around with your product, nor will they be able to examine it more closely. For this reason, they need to see detailed and realistic shots online.
How to Take Catchy Product Photographs
1. Use a clean and consistent background
Using the same background for product images can assist in developing a distinct look that customers will remember.
To avoid drawing the focus away from your product, use a clean background. Choose a background color that highlights what you’re selling and matches the website.
Using a white background will save you time when editing photos. It will reflect white light onto your product. As a result, you'll get a well-lit photo, which requires only minor adjustments to brightness and contrast. A black background will do the opposite.
Use a photographic sweep to create a seamless background. It will eliminate flaws without drawing attention to itself.
If none of these options are available to you, use a background remover. It will automatically remove backgrounds in a matter of seconds.
2. Build the right composition
If you place a product front and center, viewers will be drawn to it. There are no distractions and everyone’s eyes are locked on the product.
If there are several objects in a photo, pay attention to the distance between them; they shouldn’t be too close or far away. Place little items in between larger ones to create a sense of balance.
Rather than setting objects side by side, try overlaying them to add depth to your photo. Correct lighting or contrasting colors will also help.
Think outside the box while shooting. Feel free to mix and match to create multiple layouts.
3. Find the best angle
When it comes to making good product photos, the angle you choose is important. What if you put your heart and soul into the packaging, but the photo fails to capture its full beauty? An extensive series of photographs taken from different angles can help.
You're the only one who knows the product inside and out. Make the most of it. Experiment with different angles and positions to highlight the best characteristics of your product.
Object-level photography is the most common type of product photography. Such photos are easily perceived by the human eye.
Shooting from below will help you visually enlarge an object. Thus, the camera is positioned slightly lower than the product you are photographing.
Shooting from above gives the product a more natural look. This is because the angle minimizes optical distortion.
Diagonal shooting is extremely effective when photographing large-scale objects. However, proceed with caution because the product might appear distorted in the frame.
It's critical to photograph products from all sides and upload them to the website in the following order: front, side, and rear views.
4. Use proper lighting
High-quality lighting is one of the most important aspects of product photography. There are two main types of lighting: soft light and hard light.
Soft light is a bright, yet well-balanced type of light. It casts diffused shadows with softened edges. In soft lighting, the transition between light and shadow is significantly smoother than in hard lighting.
Hard light is a more focused type of light, resulting in sharper shadows. In hard lighting, the transition between light and shadows is very harsh and more defined.
For product photography, soft light is preferable because it is more visually appealing. You can utilize reflectors, lightboxes, softboxes, and additional light sources to achieve soft light.
If you need technical setup details about hardware, camera, and light settings, check this tutorial out.
5. Add context to your product shots
It’s important to not only show your product in the studio setting. Demonstrate how it can be used in real life. Visual reference can convince customers that they need your product.
When products are taken out of context, it can be difficult to imagine how they are used. Make sure your customers don’t have any questions left after seeing your images.
You can use interior and outdoor images, hand-held shots, and flat-lay photography to give your product photography more context.
Great product photographs can strengthen your brand credibility. Having high-quality, detailed product images in a consistent style can also help you attract and retain customers.
Adding more creativity and innovation to your photos will help you increase sales and stand out from the competition. Are you ready to see positive results?
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StickerYou blog posts are written and published by members of the StickerYou team at our headquarters, located in the beautiful city of Toronto, Canada.