StickerYou Blog

Types of Car Decals

Car decals used for marketing or promotional purposes come in a range of types. While bumper stickers are the most popular, there’s growing use of other car decal materials, including:

• Adhesives
• Clings
• Digital display stickers
• Magnetic signs
• Perforated film
• Vehicle wraps

Car decals are made to adhere well to a vehicle’s body and retain their quality even when exposed to different weather conditions. They’re also designed to make a statement, usually sporting bold colors and readable text.

Benefits of Car Decal Marketing

Car decal marketing is gaining more popularity among businesses, and it’s no surprise why. It’s an effective way to catch people’s attention, generate audience interest, and ultimately, get a large return on your investment.

Imagine you’re spending your day off in your local shopping neighborhood when all of a sudden, a vehicle covered in decals passes by. Because the design is so bold and attractive, you can’t help but look. You can’t deny that the vehicle captured your interest enough to read the text or perhaps look into the business.

That’s the power of car decal marketing. While social media, email, and broadcast marketing are often the go-to’s for businesses, not everyone is active on these platforms. But, without a doubt, everyone goes outside.

It also allows you to reach people who are out and about running errands, looking for places to eat, or going window shopping. These people are already in a buying mood — capture their attention with a car decal, and you increase the chances of them being interested in your business.

Car decal marketing also generates discussion about your brand. Because it’s such a unique way to market your business, you can count on people talking about it and remembering that interaction long after they’ve seen your vehicle.

Car decal marketing has plenty of benefits for your business, from generating awareness to boosting your bottom line. It’s also an inexpensive marketing strategy that will last you a long time, making it a worthy investment to make.

Some Tips and Tricks

Before you go ahead and stick a decal all over your company vehicle, here are some things you need to remember:

• Make sure your logo or any artwork you wish to use is high resolution (minimum 300 px)
• For vinyl window decals, brighter colors will look best. Darker colors will be less visible, especially on tinted windows.
• Measure your usable space first. Plan out where you would apply your decals, magnets, or clings, and then use a tape measure to measure the flat space. You don't want to order a product that is too big for the space. All products can be ordered in any shape and any size you choose.

Conclusion

Car decal marketing allows you to reach a wider audience — people whom you may not otherwise be able to connect with. It makes the impact that your business needs to stand out from your competition and increase audience engagement and ultimately, sales. Take your marketing up a notch and consider car decals as part of your strategy.

Car Sticker Marketing: Frequently Asked Questions