7 Things Not to Forget as a Small Business Owner
November 13, 2018 |
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As we quickly approach the end of the year, the holiday season tends to creep up on us. As a small business owner, you most likely already have a million tasks to think about. That being said, it’s important to remember some key aspects of your business, and today we’ll help collect your thoughts and keep you on the road to success.
Don't Forget Your Post-Holiday Marketing Initiatives
Depending on the type of business you own, the holiday season if likely very busy in terms of traffic and purchases. That being said, it’s important to keep your new year marketing initiatives in mind. January is often one of the most affordable times of year to invest in online marketing and advertising, due to companies ramping up spend for the month of December. Take advantage of this and plan some online ad strategies for Q1, and take advantage of the lack of saturation!
Don’t Forget the Holiday Storefront Branding
Everyone loves holiday themed decorations and store branding, so why not set the mood for your business? Putting up fresh signage and themed floor and wall decals will get you and your customers in the mood for winter, and will help create a cohesive customer experience and journey as they interact with your storefront. Our decals have a strong but removable adhesive, so they won’t damage any surfaces they’re applied to, and can be removed with ease!
Don't Forget to be Active on Social
Remaining active and consistent on your social media platforms is crucial to maintain growth and keep your following engaged and interested. It can be easy to forget to post and keep your schedule throughout these busy times - it may be worth your while to schedule your content through automation software, to allow your content to auto-post at peak times. Consumers are on their phone for an average of 3.5 hours a day, you don’t want to miss this opportunity!
Don't Forget About Giveaways and Freebies
If you've never considered gift with purchases, now is the perfect time! Investing in some low cost swag like roll labels or die-cut singles is a great way to give away small branded gifts that benefit both you and the customer. Whether it’s a holiday themed sticker with your business logo, or a discount code to use on their next purchase, no gift will go unnoticed.
Don't Forget to Set New Goals
New year, new you! With Christmas comes year-end, and a fresh start. Set aggressive business goals to keep you motivated and set you up for growth in the coming year. This gives you something to look forward to, and will help you remain level headed after you come back from your time off filled with delicious food and family gatherings.
Don't Forget to Brand Your Employees
Create a cohesive and consistent uniform for your staff during peak season! If you want a permanent option, crafting some custom iron-on t-shirts is very affordable and durable option. If you’re looking for something more temporary or to re-use every winter season, creating some custom badges is a great way to add-on to your existing uniform without completely new apparel. Alternatively, temporary tattoos are an excellent choice for very short-term use-cases, like flash sales or daily promos.
Don't Forget to Reward Your Team
What would your business be without your awesome employees? The holidays are the perfect time to show your appreciation for them, and create memories that will last. Perhaps now is the time to invest in a holiday party or surprise them with a sentimental gift. Whatever you decide, your admiration will not go unappreciated!
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StickerYou blog posts are written and published by members of the StickerYou team at our headquarters, located in the beautiful city of Toronto, Canada.